|Today’s interactive mirror decorates, entertains and informs|
|Osservatorio Fashion Blog - Articles|
|Written by Redazione|
|Monday, 25 March 2013 11:07|
For any brand, their stores are first choice when it comes to building relationships with customers. A point-of-sale is not just a place where customers go to buy but a special place where customers have experiences that enhance their purchasing process.
The last time we spoke it was with news of the Vimage virtual mirror developed to allow people to see themselves 360° (see article High-Tech and Multimedia in Stores). Today we wanted to investigate with the very same company and see what new features have enriched this technology for retail stores.
The motivation for amplifying the features of the Omnia Virtual Mirror were so as to contextualize it within the industry and target fashion stores. Consequently the new software and sensors perform new activities:
For a customer it adds value to the shopping experience, both because of the practical service that this device offers and the entertainment/fun that it can provide.
The store/brand is well communicated, easily remembered, associated with a modern, innovated and fresh image and creates customer loyalty. All this in order to offer its consumers an excellent brand experience.
The Omnia Virtual Mirror has several installation options: freestanding, wall-mounted or recessed.